Huehuetenango, one Guatemala’s most famous coffee regions produces coffee that has sparkling acidity and a base of toffee, nutty sweetness. This small coop works with the overall concept of “sustainability” is based on a strong commitment to the protection of the environment, equal distribution of the generated profits, business transparency, a strong commitment to quality and long-term relationships with clients and suppliers. ASDECAFE currently has Fair Trade and organic certification, and is hoping to diversify by adding Rainforest Alliance. ASDECAFE has spear-headed efforts to promote Women Producers coffee,